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• Coherence. It is easier for the consumer to understand that the conversation belongs to the video if they interrelate. Frame out the video from the conversation background, or have an element that overlaps the video and the conversation.
  
• Make the conversation interesting. What aspect of the product in the video will the consumer care about? If it’s a video showing off a new car, the consumers might wonder if that car would meet their needs. If it’s a trailer for a new blockbuster, chances are that the consumers would like to take a quiz related to the movie to get a chance to win tickets to the premiere.

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