INTRO
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- Eradicating (wrong views and wrong understanding)
- Energising (with the correct motivation)
- Educating (with state-of-the-art information)
- Empowering (with the correct methods and tools)
- Engaging (with relevant stakeholders)
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MOTIVATION
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- The condition
- The causes of the condition
- The solution
- The actions leading to the solution
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ADVERTISING SYSTEMS
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PROCEDURAL CONTINUITY
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ENERGY CONSUMPTION
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PERTINENT MYTHS
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