SUSTAINABILITY BIG FIVE
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Moving Towards Ecologically Sustainable Advertising: The Five Fives

Aug. 26, 2022 | by Mikko Kotila
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  • Eradicating (wrong views and wrong understanding)
  • Energising (with the correct motivation)
  • Educating (with state-of-the-art information)
  • Empowering (with the correct methods and tools)
  • Engaging (with relevant stakeholders)

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  • The condition
  • The causes of the condition
  • The solution
  • The actions leading to the solution

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by Mikko Kotila