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INTRO
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Traditional digital ads require multiple ads and impressions to reach audiences
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Conversational ads can feature multiple products and services with one ad impression
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CREATIVITY
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- Quizzes. Quizzes can be related to the advertised product or engage with other related topics or seasonality
- Polls. People love telling their opinions.
- Personality tests. These tests attract attention, while giving a great opportunity for product recommendations.
- You can also use educational approach for PSAs or to educate consumers about your products or services.
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"Because creativity is how you make interesting content, and when you’re creating a conversation, something so genuinely human, it must be interesting on each and every level. Therefore, creativity is everything."
Fabian Bjørne-Larsen | Head of Creative, CavaiSUMMARY
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by Raita Ampuja SHARE:
