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BLOG |  Conversational Ads

Cavai’s favorite creatives of 2022

Dec. 14, 2022 | by Raita Ampuja
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CREATIVITY IS OUR BREAD AND BUTTER

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THE CREATIVES

BMW Advent 2022 | Interactive Creative | Norway | Mellina Villanueva, Haakon Mydland

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Prada Paradoxe | Interactive Banner | UK | Gabrielle D’Mello

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Subway Shrimp Surprise! | Interactive Chatbox | Charlotte Cheng

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Philips for bol.com | Interactive Banner | The Netherlands | Jens Van Egmond

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Blackrock Investments | Interactive Banner | Charlotte Cheng

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M line Green Motion | Conversational Banner | The Netherlands | Mitra Kohneseen

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"The M line campaign ended up with interaction rate and CTR way above benchmarks. Interestingly enough, the two different creative approaches didn’t show significant differences in metrics, which I think in this case means that the attention came from the conversational creative and its appealing interactivity, not the specific wordings."

Mitra Kohneseen | Conversation Designer | The Netherlands

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SF Studios Elvis | Conversational Banner | Finland | Eemeli Oksanen

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WHAT NEXT?

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by Raita Ampuja

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