Boost Engagement and Revenue with Cavai
We provide high-impact ad formats that boost visibility, capture attention, and drive engagement to increase conversions across channels.
Creatives
Skin & Wallpaper
Description: These formats turn the background of a website or app into an immersive branding space using static images, animations, or videos for high-impact visuals.
How it works: Creative assets are integrated into the site's background, ensuring high visibility as users browse.
Benefits:
- High Visibility: Prominent placement ensures maximum exposure
- Branding Impact: Large canvas allows for detailed storytelling and strong brand reinforcement
- Non-Intrusive: Blends into the design without disrupting user experience
- Targeting Options: Ads can be customized for specific demographics or websites
APTO & HPTO
Description: These ads are impactful takeover formats that occupy multiple ad positions on a webpage. APTO is scalable across websites using standard templates, while HPTO provides 100% share of voice on a single homepage for maximum exclusivity.
How it works: APTO combines header and skin elements, automatically aligning to various websites via programmatic buying, while HPTO is visible across all ad positions for a set timeframe.
Benefits:
- APTO: Scalable, cost-effective, and ideal for broad campaigns
- HPTO: Guarantees exclusivity and cross-device visibility, perfect for product launches or special events
- High Engagement: Both formats deliver impactful visuals that capture attention
Mobile Canvas
Description: These formats are immersive full-screen mobile experiences that combine video, images, text, and interactive elements to engage users effectively.
How it works: Upon interaction (e.g., tapping), the ad expands to fill the screen, offering multimedia storytelling with features like swipe-through carousels and tilt-to-pan visuals.
Benefits:
- Instant Engagement: Ads load quickly and capture immediate attention
- Interactive Storytelling: Encourages user interaction for deeper engagement
- Mobile Optimization: Designed specifically for mobile-first audiences
Instream & Outstream Video
Description: Instream video ads play within video content (e.g., pre-roll), while outstream ads appear outside video players (e.g., embedded in articles). VPAID enhances interactivity by enabling features like pausing or expanding videos.
How it works: Instream Ads (VAST) are delivered via video players before or during content playback, whereas Outstream Ads are triggered as users scroll through pages; autoplay starts when 50% of the ad is visible. VPAID adds interactive elements like click-to-expand or overlays
Benefits:
- Enhanced Engagement: Interactive features foster higher user interaction
- Precise Tracking: Collects rich data on user behavior for optimization
- Works across compliant video players and devices
Adaptive Video
Description: Adaptive video ads dynamically adjust their quality based on viewers' internet bandwidth and device capabilities to ensure seamless playback.
How it works: The streaming technology continuously monitors network conditions and adjusts video resolution in real-time to minimize buffering and interruptions during ad playback.
Benefits:
- Optimized Viewer Experience: Smooth playback regardless of connection speed
- Global Reach: Accessible to users in regions with varying internet infrastructure
- Cost Efficiency: Reduces delivery costs by tailoring bandwidth usage
Adbubble
Description: Small interactive units that appear unobtrusively on mobile screens, often resembling chat bubbles or notification icons to capture attention without disrupting user activity.
How it works: These ads pop up during app usage or browsing sessions. Users can interact with them directly by clicking to reveal more information or initiate further actions like purchases.
Benefits:
- Non-Intrusive Design: Maintains positive user experience while engaging effectively
- Real-Time Interaction: Encourages immediate engagement with promotions or offers
Scrollable (Mobile & Video)
Description: Scrollable ads reveal dynamic content as users scroll down a webpage, creating an engaging experience that integrates seamlessly with site content.
How it works: As users scroll past the ad placement, additional visuals or text are revealed progressively. This format can include interactive features like dynamic distance indicators for location-based targeting.
Benefits:
- High Engagement Rates: Movement captures attention effectively
- Fresh Content Delivery: Keeps messaging relevant by updating dynamically
Vertical Video on Mobile
Description: Vertical videos are optimized for mobile screens, occupying the entire display in portrait mode to deliver immersive visual experiences.
How it works: These videos play within apps or social platforms like Instagram Stories and TikTok. Their full-screen format eliminates distractions for viewers holding devices vertically.
Benefits:
- Higher Engagement Rates: Full-screen format boosts viewer retention and click-through rates
- Social Media Integration: Perfectly suited for platforms prioritizing vertical content
Video Banners
Description: Video banners combine traditional banner placement with dynamic video content to enhance engagement without disrupting user experience.
How it works: These ads autoplay within standard banner spaces (e.g., sidebar) or activate upon hover/click actions by users. They can include soundless autoplay options for less intrusive viewing experiences.
Benefits:
- Increased Engagement Rates: Motion captures attention more effectively than static banners
- Cost-effective advertising
Playable Ads
Description: Playable ads are interactive, gamified display ad formats that engage users through simple, branded interactions; like swiping, tapping, or solving a challenge, directly within the ad.
How it works: Within the ad unit itself, users are invited to engage with a lightweight interactive experience, for example, customizing a product or completing a mini-challenge. These experiences are tailored to the brand or product being advertised, and aim to spark curiosity and engagement.
Benefits:
- Higher Engagement: Gamified mechanics naturally draw users in and encourage participation.
- Stronger Brand Recall: Interaction builds memory, users are more likely to remember brands they’ve played with.
- Improved Conversion Rates: The hands-on experience builds interest and intent in a way static ads can’t.
- Time Spent: Users often spend significantly more time engaging with interactive formats compared to traditional display.
Interactive Ads
Description: Engage audiences by encouraging active participation, such as clicking, swiping, or answering questions, creating a two-way communication experience with the brand.
How it works: These ads use dynamic elements like quizzes, polls, or interactive videos. Viewers take specific actions within the ad to unlock more content or navigate to a landing page.
Benefits:
- Enhanced Brand Interaction: Builds stronger connections with audiences
- Higher ROI: Increased engagement leads to better conversions
- Customer Insights: Collects valuable data on user preferences and behaviors
Swipe Cube
Description: Swipe Cube ads are interactive 3D ad formats where users can swipe to rotate a cube displaying different sides with unique content or product visuals.
How it works: Users swipe across the cube to explore various sides, each showcasing a product feature, image, or video. This format provides an engaging way to present multiple offerings in one ad unit.
Benefits:
- Creative Storytelling: Displays multiple messages in a single ad
- User Engagement: Encourages interaction through swiping
- Memorable Experience: Stands out with unique 3D visuals
Pre-filled Banners
Description: Pre-filled banners are display ads that automatically populate with relevant product information based on user preferences or browsing history.
How it works: Using dynamic content technology, these banners pull data from user profiles or past interactions to showcase personalized offers or products in real-time.
Benefits:
- Personalization: Tailored messaging improves relevance
- Higher CTRs: Customized content drives clicks and conversions
- Efficient Campaigns: Reduces manual setup for advertisers
License Plate
Description: License plate ads are customizable ad formats that mimic vehicle license plates, often used for localized campaigns or creative branding.
How it works: Advertisers design license plate-style creatives featuring their brand name, slogan, or campaign message. These ads are typically displayed on digital billboards or online platforms.
Benefits:
- Localized Appeal: Ideal for targeting specific regions
- Unique Design: Grabs attention with creative visuals
- Versatile Usage: Suitable for both online and offline campaigns
Location-Based
Description: Location-based ads target users based on their geographic location to deliver personalized and contextually relevant content in real-time.
How it works: Using GPS, IP addresses, or geofencing technology, advertisers identify user locations and serve tailored ads based on proximity to stores, events, or weather conditions.
Benefits:
- Increased Foot Traffic: Drives visits to nearby physical stores
- Precise Targeting: Reaches users at the right time and place
- Improved ROI: Personalization boosts engagement and conversions
Sports: Matches & Odds
Description: Sports advertising featuring matches and odds promotes betting opportunities during live sports events by displaying current odds and predictions.
How it works: During live broadcasts or digital streams, ads showcase betting odds for specific outcomes (e.g., 'Team A to score in the next 10 minutes'). These ads update dynamically based on real-time game events.
Benefits:
- Real-Time Engagement: Captures attention during live sports moments
- High Visibility: Targets passionate sports fans during peak viewership times
- Revenue Opportunities: Drives betting activity and increases advertiser ROI
