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How Attention Drives Genuine Engagement and Better Advertising Outcomes
- Cavai and Lumen Research

"Attention has been a buzzword in the industry for some time, but we wanted to go beyond theory. Our goal was to uncover whether optimising for attention could lead to real, measurable engagement with our conversational ads. If attention doesn’t translate into action, it risks being just another vanity metric. This report shows that attention is not only valuable but is a real driver of success."

Sophie Gunyon, Sales Director at Cavai

"Attention is a means to an end, not the end itself. It's crucial to prove that attention leads to measurable outcomes. This study, along with others we've conducted, shows that when campaigns are optimised for attention, we see tangible increases in user interaction and brand outcomes."

Mike Follett, CEO of Lumen ResearchRead entire Cavai and Lumen Research

Attention. Engagement. Interactivity.

Modern ad formats that perform

56%

Engagement Uplift

40%

Conversion Starts Boost

28%

Brand Awareness Lift

Get to know our products

Dynamic Ads

Designed to respect user privacy. Backed up with a powerful creative engine.

Creativity is at the center of everything we do

What our satisfied clients said about us

“We are delighted with the results of our conversational advertising campaign that we did together with Cavai. Not only are we happy with the results, but the collaboration has been fun, professional and very agile.”

Pernille Ødegaard Pryser

Deputy Head of Data, Digital Sales & Engagement @Nordea

“Start having two-way conversations with your consumers, and sharing all the benefits of higher engagement, sales and customer experience.”

Pieter Jadoul

Media Director @AdSomeNoise

“Conversational display has been a fantastic match with our campaign ‘Samen Uit’. The message comes across more powerfully when it emerges out of true interaction. We are surprised and delighted with the results.”

Desiree Stroet

Campaign specialist @Transavia

“When you don’t realize it’s an ad rather than a game while finding yourself completing “the full funnel”, the brand definitely did it right! The Retroworld banner cut the sea of white noise, sparking real engagement and users’ feedback with data to prove it. Next level unlocked.”

Timothy Thompson

Manager Culture Marketing - Key City @Adidas

“We're beyond thrilled with the results from this collaboration, and this new way of making use of classic display placements to communicate with, and not to, consumers.”

Henrik Christensen

Key Account Manager @Orkla Home & Personal Care

“The campaign exceeded our expectations. The collaboration with both Cavai and Schibsted have been very agile and professional. They listened to our needs and hopes and helped us in every step of the way.”

Riikka Luoma

Digital Marketing Planner @S-Pankki

“I really did not think that so many people would register with personal information that we can now use to inform them about BMW. The campaign has also been noticed in other countries internally, so this will probably become a good tradition in the years to come.”

Thea Sletengen Høgh

Functional Lead Marketing & Communication @BMW Group

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Frequently Asked Questions

How are Cavai’s ads different from traditional formats?
Cavai’s conversational ads go beyond static banners and videos by enabling two-way interactions between brands and consumers. Using natural language and interactive elements, these ads create meaningful dialogues that personalize the user experience, increase engagement, and drive measurable results — all without relying on intrusive data collection methods.
Are conversational ads programmatic?
Yes! Cavai’s conversational ads can be delivered programmatically just like traditional banners or videos. They integrate seamlessly with all major ad exchanges and buying platforms, ensuring broad distribution while maintaining the flexibility to personalize content in real time.
Why use Conversational Video?
Conversational Video combines the proven power of moving images with interactive dialogue to maximize engagement. Whether showcasing products, telling your brand story, or generating leads, this format keeps audiences engaged longer by allowing them to interact with video content in a way that feels personal and intuitive.
How do Conversational Banners work?
Conversational Banners breathe new life into traditional banner ads by adding interactive features that invite users to engage directly with your brand. These ads are ideal for sparking conversations, answering questions, and guiding users through tailored experiences — all while maximizing underutilized ad spaces.
What is Conversational Commerce?
Conversational Commerce transforms ad spaces into personalized shopping experiences. Users can browse products, ask questions, and even make purchases directly within the ad interface. This seamless integration reduces friction in the customer journey, boosts conversions, and provides brands with valuable insights into consumer preferences — all in real time.